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Achieving great success in the global automotive market since its start in 1944 in Korea, KIA has been producing models that make a difference with their design and technology, and exciting the passion of automobile enthusiasts. Being Korea’s first bicycle and car maker, Kia also leads the way in showing the country’s size in global automotive markets. In 2001, KIA signed a distributorship agreement with Celik Motor which is one of the most core enterprises of Anadolu Group, and went on the offensive thanks to the contribution of Celik Motor’s experience, showing a rapid rise in Turkey as well as in the global market.
When Peter Schreyer, one of the leading names in the automotive industry, became KIA’s chief designer in 2006, the design concept of the brand moved to a completely new dimension, and the entire product range entered the renewal process. KIA introduced a distinctive brand identity with its "tiger - nose" designed front grille, and registered a significant increase in global sales with its renewed product range. From 1.1 million in 2005, KIA increased its annual sales to 2.92 million in 2015, when Peter Schreyer marked his 10 year anniversary at the company. KIA has been awarded the world's leading design awards such as Red Dot, Good Design, and IF Design, showing that the brand is implementing the correct design language.
As one of the youngest and most exciting brands in the world with its innovative vision, KIA is also one of the fastest growing global companies. In 2012, KIA ranked 87th in Interbrand's Top 100 Global Brands research, and in 2017 it increased its brand value to $6.68 billion, making it the world's 69th most valuable brand and one of the fastest growing automotive brands.
KIA took first place in the US's quality evaluation report J. D. Power in 2016, with Sportage and Soul ranked best in their segments, documenting the quality of its products. In 2017’s report, KIA again came first, standing tall and leaving its competitors behind in four different classes with Soul, the compact sedan Cerato, the compact SUV Niro, and the SUV Sorento. Following its success in America, KIA was also ranked first in the UK's J. D. Power Quality Assessment Report. With the best performance of the last 20 years on this research report, KIA maintains the quality success of its products.
KIA also plays an active role in shaping future mobility solutions such as hybrid technologies and autonomous driving. With both eco-friendly and innovative technologies, KIA continues its role in the global automotive industry as a sustainable brand. KIA has taken huge strides along the road to vehicles with autonomous driving features, and is making significant R&D investments in the next generation 'DRIVEWISE' Advanced Driver Support Systems.
With its principles of surpassing expectations and raising standards, KIA continues to play a leading role in the automobile world.
Garenta brought a different understanding to the sector with its first short term rental operation in 2014. In 2016, it united its forces with Çelik Motor Filo, which continued its Long Term Operational Rental activities for over 10 years, under the name of Garenta brand.
Garenta operates with a “new generation” service concept in car rental and aims to be the sole interlocutor of all car rental needs of its customers. It quickly became one of the leading companies in the sector with its customer based service concept, solution based structure, services specific to individuals and corporations and its technological infrastructure.
With its branches in 11 cities and airports, Garenta operates 24/7 for its customers with its “GarentaDAY” brand for short term rentals, as well as offering services to corporations and individuals with its “GarentaPRO” brand for long term rentals. Garenta makes its customers' lives easy with its long term online rental system, which is a first in Turkey and during this period, helps customers anytime they need anything with its call center and live support team.
Garenta offers a flexible and fast car rental experience due to its large car park and provides additional benefits to customers through its collaborations with various brands.
ikinciyeni.com serves as Turkey’s online second hand automotive auction platform since 2013. ikinciyeni.com, which provides a fast and reliable environment for selling second hand cars with a guaranteed return system within 7 days, brought together 15,000 automobiles with their new owners in 2016. Besides corporate customers, the platform also sells cars to individual customers through auctions and serves as one of the most successful examples of digital transformation in the automotive sector with its branch network in İstanbul, Ankara, İzmir, Bursa and Gaziantep.
With the approved expertise service of TÜV SÜD, the independent technical inspection company which has 150 years of experience in its field, ikinciyeni.com offers cars to its customers with its "As Good As New” motto. During the expertise; running gear, body shells and paint, electronic and electrical components, engine and mechanics, documents and equipment, interior, brake system, tire and wheel rim controls are made and the current situation of the cars are reported in a transparent manner. Users who are the members of the site also have the oppurtunity to examine the expertise reports of the cars they want and see their photographs taken from different angles.
With its new generation services, ikinciyeni.com aims to meet more car fans with their dream cars in the coming periods.